Pizzaporia: UI & UX Design Concept & Analysis

Upon analyzing the existing design, several pain points stood out immediately that impacted key engagement metrics. There was a lack of visual cohesion stemming from mismatched icons, fonts, and duplicate menu options.

Accessibility also suffered due to low color contrast ratios in places. It felt disjointed, which I knew would lead to pronounced struggle for average customers.

I set forth to transform Pizzaporia into a seamless mobile experience. My redesign centered on consistency, reduction of visual noise, and amplification of the most crucial functions like ordering and tracking.

I honed the information architecture to spotlight primary workflows and remove redundant selections. The result is a polished interface that foregrounds utility through considered presentation.